A Salford opticians is running a toy appeal to help provide for children with life-limiting illnesses or fleeing domestic abuse.
Specsavers Salford, Briar Hill Way, is running the campaign for Wipe Your Tears charity throughout August, which will see staff members trading in brand-new toys for new-born to 16-year-old children. In exchange, the staff will be allowed to wear head-to-toe rainbow colour clothing.
Customers are also being encouraged to donate unused/unopened toys, or cash.
Kyrsty Walker, Specsavers Salford store director, said: “At this time of year, we’re all thinking about holidays and how to occupy the children over the school break, making it so easy to forget how many families there are dealing with illness or fleeing domestic abuse.
“As a local business we’re always looking at ways to support the community and Wipe Your Tears pulled on so many heartstrings.
“The team are incredible and work so hard to bring a small piece of happiness into the lives of those less fortunate, ranging from granting a last wish, financial assistance, funding a piece of medical equipment for home use or simply providing a safe place.
“By donating toys, we hope that we can play a small part in bringing a smile to those in need.”
Wipe Your Tears chief executive, Wendy Hutchins added: “We’re delighted that Specsavers has taken the initiative to support us, especially during the cost-of-living crisis.
“We know the toys will lift the spirits of those living with illness and perhaps more importantly those who have had to leave all their possessions and favourite toys behind to escape domestic abuse.”
To find out more, visit the Specsavers website or call the store 01615 160360.
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