Salford brewery launches campaign to build ‘forever home’ amidst rapid demand

A Salford brewery is launching a crowd funding initiative to build its ‘forever home’ to satisfy demand.

Seven Brothers Brewing Co is attempting to raise £500,000 to build a larger brewery and distillery in Salford by 2026.

The new site will house a brewhouse, custom-made distillery, packaging, and operations, as well as an onsite taproom and restaurant.

The initial wave of funding would support the implementation of an upgraded canning line, as well as new tanks. This upgrade will caterer to the brand’s growing production demands from  retailers such as Asda and Aldi.

Larger investments mean greater perks, £250 is a 5% off investors card for the webshop and bars, £1,000 will get you 10% off, whereas those investing more than £10k will receive a monthly case of beers for 12 months plus discounts.

The expansion should also create more jobs.

CEO, Keith McAvoy, said: “We don’t expect this funding round to be able to finance all our ambitious plans, but this round will lay the groundwork. It will allow us to staff and resource the right team to make this dream a reality.”

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing efforts in their cellar at home.

Keith said: “We have operated in the same brewery since 2017, we are now nearing operational capacity.​ We have two investment scenarios available to us; one is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next 20 years.​

“We have several retail opportunities available to us, not only in Manchester but cities across the north including Sheffield, Leeds, Nottingham and York and further south into Birmingham and London. ​Which we can only explore with more operational space.”

He added: “Initially we’re raising to support the current production site; increasing volume and speed of packaging, then looking to invest significantly in a future home for the business in 2023 and 2024.”

To invest in the crowd fund, head to the website.