Research from Salford festival We Invented the Weekend has found that 35% of Britons will cut back on going out socially at weekends due to the cost of living crisis.
Their findings, with market research company Ipsos, said that there will be a ‘Cost of Weekend’ crisis in the country.
Half of respondents who said they have gone out less said it was due to the need to save money for bills and daily expenses, with 42% saying they are now unable to afford activities.
Wayne Hemingway MBE, co-founder of We Invented the Weekend, said: “With current hybrid working models, the weekends are more important than ever to reconnect, but they are clearly under threat with the ‘Cost of Weekend’ Crisis.
“With everything going on the world, socialising with friends and family, going out, having fun, discovering new activities and possible interests becomes even more important.”
We Invented the Weekend festival will take place across Salford on the 3rd and 4th of June 2023.
It is billed as “One massive, colourful, exciting weekend of music, theatre, sport, workshops, dancing, laughs, and more to celebrate the joy of free time.”
Partners include the BBC, RHS Bridgewater, Manchester United and The Lowry.
The event was initially planned to take place in 2022, but was cancelled due to the death of Queen Elizabeth II.
It celebrates the fact that in 1843, workers in Greater Manchester launched a campaign to finish early on Saturdays and in doing so ‘invented the weekend’.
Mr Hemingway continued: “We Invented the Weekend offers consumers a chance to experience all the activities and socialising they have been restricted from at no cost, so we’re hopeful the weekender will let our festivalgoers take a step away from everyday life and help alleviate the Cost of Weekend crisis.
“It is a full circle moment being able to host a large scale free festival which celebrates everything that people love to do at the weekend in the place where the weekend was invented.”
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