University of Salford graduate and Real Housewives of Cheshire star, Seema Malhotra, established her brand ‘Forever Unique’ in 2008, along with her husband, Sandeep.
‘Forever Unique’ is a womenswear brand specialising in occasional wear. Despite the luxury designs, they intend for their clothes to be accessible and affordable. It began solely as an online venture but in the 13 years since it’s origination, they have gained huge popularity. They have amassed almost 300,000 customers since their introduction to the industry.
Due to the popularity they have gained, the store will have a new home in the biggest shopping centre in the North West: The Trafford Centre. The unit will be near Selfridges and will permit the designs seen on celebrities like Amanda Holden and Ashley Roberts to be purchased in person.
Seema always knew she wanted to be a fashion designer. This led her choose to student Fashion and Design (BA) at the University of Salford. She excelled in her degree and met her husband shortly after.
The creative aspect of the brand is headed up by Seema, who loves to style and takes a big interest in the models and shoots.
Seema takes a lot of her inspiration from 1980’s supermodels, such as Cindy Crawford, Naomi Campbell and Claudia Schiffer. Her drive and determination is to dress the glamorous woman of today.
Sandeep Malhotra is behind the business aspect. He deals with the numbers, suppliers and the timing of releases.
Together, the two of them make the perfect team which explains why the brand is so successful.
The store will open later in spring, in the meantime you can shop their collection on the Forever Unique Website.
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